Horsebook
Case study
Horsebook: Online horse auction and live bidding platform
Hípico La Silla needed a platform for horse auctions. They wanted a platform that would allow them to manage their auctions and also allow users to bid on the horses.
At a glance
Project results at a glance.
real-time
Live bidding
Live bidding rounds streamed in real time.
100%
Digital auctions
Auctions ran fully online, end to end.
2x
Auction participation
Buyers actively bidding in each auction round.
Solutions
Final results
The Horsebook platform digitized the entire auction process for Hipico La Silla, enabling real-time bidding that doubled auction participation. The platform streamlined horse catalog management and provided transparent bidding history, resulting in higher sale prices and a more engaged community of buyers and sellers.
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